William J. McDermid

Co-Founder, CTO and Chairman of the Board of Directors 

Mr. McDermid has been designing semiconductors computer products for over 30 years since obtaining Bachelor of Science degrees in Electrical Engineering and Computer Science from the University of Colorado.  He has been managing these projects since obtaining a MBA from the Sloan School of Management at the Massachusetts Institute of Technology. His work experience has touched all aspects of high-tech business. In the R&D lab at Hewlett Packard and subsequently as a contract engineer Mr. McDermid has brought numerous products to production.  He is familiar with high volume manufacturing processes and its impact on product design from his experience working for a world class Contract Electronics Manufacturer.  His marketing experience has been gained while developing the business model and product strategy for Adaptive Systems, Inc product family.  Finally, as an entrepreneur for 16 of the last 26 years, Mr. McDermid is familiar with all business management activities including accounting, finance, and human resources.


Philip M. Coyne

Co-Founder, CEO and Member of the Board of Directors 

Mr. Coyne is an experienced entrepreneur and investor with a particular expertise in the area of field force automation where he has worked for much of the last decade. He previously served as CEO of Data Entry Systems, Inc. and V.P. Sales and Marketing of Scriptwriter International, Inc.  Mr. Coyne’s degrees include a Bachelor of Science, Economics, from St. Mary’s College of California and a Masters of Quality Systems, Graduate School of Management at the University of Dallas.


Marten Nelson

VP of Marketing and Business Development

Mr. Nelson has held numerous executive roles in marketing, product management and business development both at Fortune 500 companies and start-ups. Mr. Nelson holds a degree in  Bachelor of Science, Business Administration, from Uppsala University, Sweden.